Advertising Training Courses and Workshops
School(s) providing training of

Pay-Per-Click Advertising
Course Format: Classroom
School/Trainer: AcademyX, Inc. [>>]
Training Center(s)/Venue(s): San Francisco, United States

Data Analysis and Optimization Probably, the most important part of managing a successful PPC campaign is monitoring cost/revenue data and optimizing accordingly. In this session we will discuss the many options available to monitor the performance of the test campaigns, including but not limited to Google Analytics, Omniture, VisiStat and Core Metrics. These four represent the more widely m......

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Print Media Overview Newspapers Trade Magazines Community Papers Catalogues Directories Electronic Media Overview Television Radio Internet Budgeting Percentage of Sales method Target method Competitive method Asking Questions Demographics Distribution & Geographics Pricing Deadlines Provision of materials Speaking the language...

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This course is an advanced marketing elective that focuses on the job of the product/brand manager. There are two modules in the course. The first module is on advertising and the second on strategic issues of market planning. The first module is designed to examine agency as business, the fundamentals of advertising theory and the evaluation of different kinds of advertising. The second module......

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The Master of Communication (Advertising) program provides an in-depth exploration of the range of advertising knowledge from academic and professional sources around the world. It is focused on high-powered advertising strategy, and the processes that lead to it. The Graduate Diploma program offers a preparation for managing complex advertising campaigns, integrated with other promotional a......

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This is a course for students considering applying for advertising-related study programs at RMIT or elsewhere. It introduces the discipline of advertising, the industry and the many professions and options within it. The course demonstrates common techniques for preparing suitable work for a portfolio. Students work to creative briefs in a group environment, present and discuss solutions. ...

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This course is primarily intended for people who need to know how to write advertising copy and promotional material. It examines the role and responsibilities of the copywriter in the advertising process. Students practice writing print ads as well as commercials for radio and television. ...

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This course will present fundamental notions of branding strategies and practical tools needed in the advertising and communications industries. Through a series of project-based sessions, students will explore the power of branding and the impact of corporate identity applied through a diversity of media. This course will give students the opportunity to experiment with the creative concept an......

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The objective of this on-line course is to provide the student with a thorough understanding of advertising principles and methods from three different viewpoints: the nature of services provided by advertising agencies; the needs of the user (business, institutions) of these services; and the needs of society in economic, ethical and legal terms. Emphasis will be placed on the communication pr......

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FULL PRACTICAL EXPOSURE VISITING FACULTY FROM VARIOUS TV AND RADIO CHANNELS GUARANTEED JOB PLACEMENT...

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Are you a person who needs to learn marketing skills or thinking of starting a new business? Skills gained from the workshop will not only help you market your business, but at the same time learn the techniques and skills to market yourself. ...

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