CRM Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Customer Relationship Management




Total 261 training courses and degree programs available around the world.

United States - United Kingdom - Canada - Australia - India

Popular courses:
Customer Relationship Management (CRM)
Siebel CRM
SAP CRM
CRM
Microsoft Dynamics CRM 4.0 Applications
Microsoft dynamics crm 4.0


CRM

Course Format: Classroom
School/Trainer: Roosevelt University
Training Center(s)/Venue(s): Chicago, United States

The strategy of CRM. Topics include technologies (for marketing comunications, not IT profesionals), data-mining for CRM applications, salesforce automation, marketing optimization, digital aids to customer service, business intelligence and product personalization.

Customer Relationship Management (CRM)

Course Format: Classroom
School/Trainer: IIT Stuart School of Business
Training Center(s)/Venue(s): Chicago, United States
  V

In a world where it costs five times as much to acquire a new customer as it does to keep an existing relationship, companies are learning that they must manage those current customer relationships in order to survive. Around this insight, a new discipline has emerged, using some of the tools of database management and some of the new tactics of digital communication to reduce attrition and to maximize the lifetime value of a customer. Customer relationship management (CRM) is making fundamental changes in the way companies operate. It is a critical point of merger where e-business becomes a part of all business. This course will engage the student in the diagnosis of CRM issues, the building of CRM plans, the measurement of their effectiveness, and the new tools available to get all these things done economically in internet time.

Customer Relationship Management (CRM) (Certificate)

Course Format: Online
School/Trainer: DePaul University Continuing and Professional Education
Training Center(s)/Venue(s): Chicago, United States
  V

CRM is a strategic methodology that recognizes customers as the core of the business. Organizations are finding that if they enhance the customer experience, a relationship can form between the customer and the organization. Sustaining this relationship over time leads to customer satisfaction and loyalty, which enhances an organization&,#146,s competitive position and increases its profitability. Through case studies, practitioner guest speaking, class discussion, projects and presentations, you will gain a firm understanding of the key decision variables required to successfully adopt and use this methodology in B2C, B2B and B2B2C environments.

Syllabus

Week 1

Topics Covered
•Participant introductions and objectives
•Program overview
•Introduction to CRM theory
•Brief history of CRM development
•Organization implications including value chain incorporation

Class Work
•Case introductions and approaches
•Assignment logistics

Week 2

Topics Covered
•Data capture
•Data management
•Data transformation into knowledge
•Technology considerations, approaches... [Read More]

customer relationship management (CRM)

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

An in-depth study of customer relationship management (CRM) technologies and applications. The special focus will be on the application of CRM technologies for managing the customer lifecycle across Internet and offline channels. Topics include customer identification, data integration, personalization technologies, web and email interaction techniques, sales force automation applications, call centers, field service and logistics applications, customer self-service and customer knowledge management technologies. Students will review and compare specific eCRM technologies and develop an Internet customer interaction system to support an eCRM strategy in group project.

Customer Relationship Management (CRM)

Course Format: Online
School/Trainer: Texas Southern University
Training Center(s)/Venue(s): Houston, United States
  V

Customer Relationship Management uses technology to keep track of customer data, which can then be analyzed and used by companies and individuals. This course discusses how customer service management systems work and how they are used to provide better customer service. It is intended for general business audiences.

By the end of this course the learner will be able to:
•Define customer relationship management (CRM).
•Describe the purpose CRM systems serve in companies.
•State the benefits for using a CRM system.
•Explain data warehousing and data mining.
•List ways to leverage preferred customers.

Customer Relationship Management (CRM)

Course Format: Classroom
School/Trainer: Temple University School of Tourism and Hospitality Management
Training Center(s)/Venue(s): Philadelphia, United States
  V

This course focuses on the broad spectrum of Customer Relationship Management (CRM) and concentrates on concepts and practices related to building and maintaining customer loyalty and firm profitability in the tourism/hospitality businesses. It emphasizes customer profitability analysis and the profitable management of customer relationships. It covers innovative approaches to calculating the value of customers, managing customer portfolios, and making strategic decisions necessary to increase customer equity using value propositions. Some data mining/management examples will be used to illustrate the relevant CRM techniques.

Microsoft Dynamics CRM 2011 - Basic Customization

Course Format: Classroom
School/Trainer: UTA - Division for Enterprise Development
Training Center(s)/Venue(s): Austin, Arlington, Houston, United States
  V

Do you have a small to mid-sized business that&,#146,s looking to grow? And are you looking for an easy-to-learn and easy-to-use business solutions software that&,#146,s tailored to your market, designed for your business size, and dedicated to growing your business through happy customers? Then Microsoft Dynamics CRM might just be the right fit for you.
This course is intended for individuals who plan to implement, use, maintain, gain foundational knowledge, or support Microsoft Dynamics CRM in their organization. The student will focus on the user interface and working with the application, thereby gaining a foundation for customer relationship management concepts, Web interface, Outlook interface, searching, workflows, basic form customizations, and reporting. The student will learn to develop extension methods, Common Platform Operations, and integration.

Customer Relationship Management (CRM)

Course Format: Classroom
School/Trainer: Mountain View College
Training Center(s)/Venue(s): Dallas, United States

General principles of customer service including skills, knowledge, attitudes, and behaviors. (3 Lec.)

Customer Relationship Management (CRM)

Course Format: Classroom
School/Trainer: SMU Cox School of Business
Training Center(s)/Venue(s): Dallas, United States
  V

This course session introduces and elaborates on the fundamental principles of customer relationship management and differentiates it from a product management orientation. A framework will be presented that highlights the importance of balancing the acquisition, retention, and development of customers. Customer lifetime value and the return on marketing investments are key metrics that will be discussed. A brief case study will be used to demonstrate how firms strategically use customer focused principles and metrics to make decisions about customer management and their customer portfolio.

Customer Relationship Management (CRM)

Course Format: Classroom
School/Trainer: Richland College
Training Center(s)/Venue(s): Dallas, United States

General principles of customer service including skills, knowledge, attitudes, and behaviors.

Customer Relationship Management (CRM)

Course Format: Classroom
School/Trainer: University of the Fraser Valley
Training Center(s)/Venue(s): Abbotsford, Chilliwack, Mission, Canada
  V

This course examines the concept of customer relationship management as a corporate philosophy and then offers a practical application of how a customer database plays an integral part in establishing and maintaining customer relationships. Customer identification, differentiation, interaction, and customization techniques will be reviewed. This course focuses on planning, designing, and managing a marketing database, as well as an introduction to analytical techniques used for analyzing transactional and promotional data to improve customer interactions.

Customer Relationship Management (CRM)

Course Format: Classroom
School/Trainer: Okanagan College
Training Center(s)/Venue(s): Kelowna, Oliver, Penticton, Revelstoke, Salmon Arm, Summerland, Vernon, Canada
  V

This course provides marketing students with the concepts and analytical tools needed to understand the emerging field of Customer Relationship Management. Students will focus on developing skills in data mining, quantitative analysis and research. Additional areas of focus include procuring new information for decision making, creating a database and accurately reporting findings. Course emphasis is on experiential learning.

CRM

Course Format: Classroom
School/Trainer: Douglas College
Training Center(s)/Venue(s): Coquitlam, New Westminster, Canada
  V

This course examines the concept of customer relationship management (CRM), its evolution and implementation. The approach is analytical and managerial, and covers: understanding issues, tools, techniques and terminology, establishment, management, mining and analysis of customer databases, assessing customer valuation and establishing metrics, identifying, defining and understanding customer segments, estimating profitability, and designing targeted marketing campaigns and customer communications. Customer relationship management explores database planning, design and creation, and focuses on the role of CRM in a firm&,#146,s marketing strategy, with emphasis on customer relationship building and servicing.

CRM

Course Format: Classroom
School/Trainer: Camosun College
Training Center(s)/Venue(s): Victoria, Canada
  V

This course examines the application of customer relationship management (CRM) in a variety of organizational settings. Students will explore database planning, design and creation, and the role of CRM in a firm’s marketing strategy. An emphasis will be placed on customer relationship building and servicing.

Customer Relationship Management (CRM)

Course Format: On-site
School/Trainer: Lambton College Learning & Training Solutions
Training Center(s)/Venue(s): Sarnia, Canada

This course will introduce the different facets of Customer Relationship Management (CRM) and show you how to identify who your customers really are, analyze the key components of CRM, and understand how it integrates within an organization.

Sales and CRM

Course Format: Classroom
School/Trainer: Georgian College
Training Center(s)/Venue(s): Barrie, Canada
  V

This course covers both the concepts and practices of relationship selling in automotive retailing and the importance of maintaining satisfying long-term relationships with customers as a key factor in the achievement of an organization&,#146,s marketing objectives. A multi-step professional selling process based on customer needs analysis is examined. The course will examine some of the tools used by today&,#146,s businesses to measure, build, and maintain profitable relationships with customers.

Microsoft CRM - Installation & Configuration (Certificate)

Course Format: Classroom
School/Trainer: Victorian Institute of Technology
Training Center(s)/Venue(s): Melbourne, Australia
  V

Customer Relationship Management (CRM) - Installtion and Configuration. The mission of the course is to investigate the antecedents and consequences of implementing a customer-relationship management strategy.
Objectives
Modules •Implementation Methodology Tool Kit
•Microsoft CRM Overview
•Supporting Technologies
•Microsoft CRM Architecture
•Hardware and software requirements
•Deployment scenarios
•Pre-Installation checklist
•Server installation
•Post-installation requirements
•Outlook Client installation
•Exchange Email Router installation
•Configuring business units, users, and teams
•Configuring Microsoft CRM security
•Microsoft CRM Server Manager
•Importing and exporting XML
•Configuring System Settings
•Configuring Crystal Enterprise Reporting Parameters
•Configuring web.config parameters

Microsoft CRM - Application Professional (Certificate)

Course Format: Classroom
School/Trainer: Victorian Institute of Technology
Training Center(s)/Venue(s): Melbourne, Australia
  V

Customer Relationship Management (CRM) - Application Professional. The mission of the course is to investigate the antecedents and consequences of implementing a customer-relationship management strategy.
Objectives
Modules •Microsoft CRM Overview
•Navigation - User Interface
•Navigation - Working with Records
•Searching
•Accounts and Contacts
•Activities and E-mail
•Workplace
•Notes &, Attachments
•Security &, Reports
•Sales for Outlook Client
•Leads and Opportunities
•Sales Process
•Quotes
•Orders, and Invoices
•Product Catalog
•Sales Literature and Competitors
•Customer Service Contracts and Cases
•Routing and Queuing
•Knowledge Base

CRM

Course Format: Classroom
School/Trainer: NorQuest College
Training Center(s)/Venue(s): Edmonton, Canada
  V

This course will give you professional guidance to learning and mastering the skills of CRM (Customer Relationship Management) software that is applicable to Salesforce.com and Microsoft CRM. You will learn how to track your prospects, clients and opportunities which is a requirement for many top companies. The skills you learn can help you obtain the edge you need in obtaining a professional sales or marketing position as well as help advance your career.

Sales Management in Microsoft Dynamics CRM 2011

Course Format: Classroom
School/Trainer: NetCom Learning
Training Center(s)/Venue(s): Austin, Dallas, Houston, Las Vegas, New York City, Philadelphia, Phoenix, Seattle, Washington DC, United States
  V

This course introduces the capabilities of Sales Management in Microsoft Dynamics CRM that allow you to track and manage the sales process from potential to close. It provides insight on using the Product Catalog and process sales information. It also introduces some of the tools used to analyze and report on sales information.

Intended Audience for the 80291: Sales Management in Microsoft Dynamics CRM 2011 Course

This course is designed for new partners and customers of Microsoft Dynamics CRM that want to learn about the available sales features in the Microsoft Dynamics CRM product.

80291: Sales Management in Microsoft Dynamics CRM 2011 Course Objectives

Gain a conceptual understanding of the Microsoft Dynamics CRM sales process
Understand the role of the core record types used in Sales Management
Discuss when to use leads to qualify or disqualify opportunities
Use process dialogs to automate lead and opportunity management
Use the Product Catalog
Create Price Lists for campaigns and special offers
Create orders, quotes and track order fulfillment
Use Lists... [Read More]

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