Marketing Training Courses and Workshops
School(s) providing training of Marketing Skills and Management

Develop a marketing plan
Course Format: Online
School/Trainer: Adcom Training Solutions [>>]
Training Center(s)/Venue(s): Ivanhoe, Australia

This unit covers the development of a plan for the marketing of a financial product. It covers the analysis of market data, setting of practical and achievable targets and evaluating the results. 1. Identify the organisations strategic directions 1.1 Strategic planning documents, including assessment of market needs, are obtained and analysed 1.2 Previous marketing performance is revie......

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This programme aims to give participants the skills and knowledge required to: Identify strategic direction. Evaluate and review marketing performance. Scope marketing opportunities. Define marketing goals and performance objectives. Devise marketing strategies. Plan marketing tactics. Identify levers for critical implementation of strategy. Prepare and present a marketing pla......

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Successful marketing and marketing research can be the key to business growth and success. The Certificate IV in Marketing qualification is designed for marketing specialists to refine their marketing knowledge and skills. It also allows marketing staff who have specialised in one marketing function to expand their skills and knowledge in other areas of marketing such as market research......

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This course will enhance your ability to anticipate demand for projects by analysing the behaviour of competitors and consumers. You will learn to effectively design, organise and control marketing strategies to reach a target audience. You’ll consider the process of aligning the internal capability of an organisation with the external demands of its environment. Topics in decision-making with ......

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This course builds on the curriculum of the graduate certificate and graduate diploma to build your knowledge of the law as it relates to marketing. You will study laws relating to the design of and information on packaging, advertising and selling methods. The legal liability of sellers and manufacturers is also explored. You will also consider the process of aligning the internal capabilit......

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In this course you will choose from a range of specialist marketing and public relations topics. In your second year you will identify and define a business research problem before designing the research study, collecting, collating and analysing data and reporting the results. Your research and dissertation will be completed under the guidance of one of our highly-experienced staff. ...

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This course builds on the curriculum of the graduate certificate to introduce you to the principles of the practice of public relations (PR). You’ll learn how to identify publics and the need for PR programs, as well as how to plan, manage and evaluate these programs. You will also choose four additional topics from a wide range of specialist marketing and PR areas and be given the opportuni......

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In this course you will study consumer theory, considering how consumers function, what motivates them and how they can be influenced. You’ll explore competitive marketing strategies, considering strategic planning and formal planning methods. You will also undertake a marketing research project, acting as both the client designing the research purpose and objectives, and the researcher designi......

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It takes a special kind of person to work in the hospitality industry. That’s because the job is has many different faces ‿from hotels to cruise ships, clubs to casinos, restaurants to holiday resorts. It’s a myriad of possibilities . . . thousands of possible situations and challenges. And you’re the one with the answers. It’s the career of a lifetime! It’s a Matter of Training Sometim......

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An in-depth program focusing on all aspects of marketing in today’s fast paced business world. This course takes the learner deep into the workings of marketing and marketing strategies....

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