Marketing Training Courses and Workshops
School(s) providing training of Marketing Skills and Management

Public Relations
Course Format: Online
School/Trainer: University of Phoenix Online [>>]
Training Centers: Phoenix, United States

This course provides an introduction to the field of public relations. Areas covered are media relations; promotion; tools used in developing public relations and publicity, and improving customer satisfaction; relationship-building strategies; and ethics and public relations. TOPICS AND OBJECTIVES The Role of Public Relations Define public relations (PR). Analyze the relationship be......

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This course provides the conceptual framework for marketing across national borders, as well as marketing within different foreign environments. Students study how international marketing programs are developed, as well as the various factors that affect decision-making in an international setting. Topics and Objectives The International Marketing Environment Define terminology related......

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This is an introductory course in analyzing buyer and purchasing behaviors as basic considerations in the development of a marketing mix. Economic, social, psychological, and cultural factors are considered as they relate to the development of marketing programs. Topics and Objectives Overview of Consumer Behavior Evaluate current retail trends related to marketing. Relate consumer b......

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In this course the role of integrated marketing communications in business and society is analyzed, giving a broad view of the profession in a service- or product-oriented company. The social and economic roles that integrated marketing communications plays in profit and non-profit companies are applied. Integrated marketing communications’ role in marketing is explored in a practical way ......

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This course studies the complex and demanding responsibilities of sales management in the 21st century, including managing the sales force, forecasting, understanding customer expectations and buyer behavior, gathering feedback, communicating, and relating sales goals to marketing goals. TOPICS AND OBJECTIVES Introduction to Sales Management Describe various sales techniques and person......

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This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy. Topics and Object......

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This course examines the role and importance of marketing and stakeholder relations in every organization, whether for selling products or services, seeking donations, or recruiting volunteers. Topics include strategic alignment of the four "P’s"; traditional and contemporary marketing strategies and trends; value-creating distinctive products and services; integrated marketing c......

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This course presents and analyzes the most critical issues of consumer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychological, and sociocultural factors that affect consumer behavior and the consumer decision process. By analyzing and understanding consumer behavior, marketing managers can ultimately understand the inf......

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This course is designed to integrate theory and practice and develop students’ analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems. Topics and Objectives Overview of Marketing Research Analyze the var......

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This course introduces the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues. Topics and Objectives Strategic Planning and Decision Making Diff......

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