Marketing Training Courses and Workshops
School(s) providing training of Marketing Skills and Management

Curriculum Constructs and Assessment: Secondary Business and Marketing
Course Format: Online
School/Trainer: University of Phoenix Online [>>]
Training Centers: Phoenix, United States

This course focuses on instruction and assessment strategies to provide secondary students background and knowledge in business/marketing content and careers, employment and workplace skills, applied academics, and leadership skills through participation in career and technical student organizations (CTSOs). This course will provide teacher candidates the opportunity to develop the ability to e......

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This course provides owners and managers of small-and medium-sized companies with a better understanding of the dramatic changes taking place in the apparel and accessory industry--and the strategies required to address those changes effectively. Topics include developing and managing new channels of distribution; establishing relationships; recognizing opportunities for joint ventures and shor......

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This seminar is designed for students and professionals from both the nonprofit and corporate sectors who are interested in an overview of how to develop and create special events and cause-related marketing partnerships, as well as those in public relations agencies needing to advise clients about this promising arena. Topics include defining cause-related marketing and its importance as a fun......

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This course focuses on marketing strategies that are specific to the restaurant industry. Case studies illustrate successful and unsuccessful ventures. Topics include economic and effective use of media; in-house promotions, such as menus, table-talkers, premiums, and coupons; merchandising and advertising campaigns; and budgets....

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This course covers the managerial factors that govern the decision to enter export marketing and analyzes planning, organizing, and managing an international business marketing strategy. Topics include foreign market surveys; trade barriers imposed by foreign governments; pricing; selection of distribution channels; advertising and promotion; financing; effective control and communications; lic......

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This course provides a comprehensive, practical approach to conducting relevant and useful marketing and advertising research and understanding how it applies to your organization. Instruction also examines how the entire research process--from problem definition to design and interpretation--can be used for effective decision making. Topics include identifying current data sources; designing q......

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This course highlights the role and use of sales promotions to increase sales and enhance product, brand, and company awareness. Topics include an overview of promotion marketing and its relationship to other marketing components, including advertising and public relations; promotions planning: situation analysis, defining objectives, developing strategies/tactics to reach a target audience, bu......

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Outperforming competitors requires a winning strategy built on consistently understanding and predicting industry trends, market conditions, and gathering competitive intelligence. This course lays the foundation to gain competitive advantage and helps develop a hands-on understanding of the competitive implications affecting marketing strategies. Topics include how to conduct a competitive ana......

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This course is designed for entrepreneurs, executives, managers, and other professionals who want to improve their marketing effectiveness with little or no capital outlay. Participants explore the tools and strategies necessary to develop a marketing plan that utilizes resources to their fullest potential. Course materials feature some of the latest trends used to maximize marketing dollars....

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This course is designed to explore the mechanisms that companies use to create and manage brands. Students are presented with an overview of brand development, brand research, and brand management structures for sales, marketing, advertising, and promotional purposes. In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influen......

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