Marketing Training Courses and Workshops
School(s) providing training of Marketing Skills and Management

Technology Marketing
Course Format: Classroom
School/Trainer: UCLA Extension-Los Angeles [>>]
Training Centers: Los Angeles, United States

This course presents concepts and proven techniques for marketing high-tech products and services, emphasizing real-world applications and the opportunity for students to identify and learn from successful examples of technology marketing. Instruction also covers non-technical products and services that require similar customer education or have significant intangibles associated with them. Top......

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The Internet, the digital revolution, and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," businesspeople need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to unders......

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Today’s challenging and complex economic environment requires that business professionals understand more than just traditional marketing principles. Due to rapidly changing technologies and the proliferation of new markets, business opportunities have emerged from sources that never before existed. This course helps current and prospective marketing professionals to understand how trends ......

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This course explores models of buyer behavior from the perspectives of economics, sociology, and behavioral sciences. Students examine the factors that influence marketing decisions, including perception and learning patterns, nature and influence of individual inclinations and needs, and social and cultural factors. Prerequisite: X 160 Marketing Principles and Practices or consent of instructo......

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This course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Students examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations; and t......

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This online course surveys marketing methods, practices, and institutions from the perspectives of manufacturers, distributors, and consumers. Students examine marketing concepts, functions, operations, and organizations of retail and wholesale enterprises; distribution channels; market research; advertising; marketing costs; pricing; cooperative marketing; marketing legislation and regulations......

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This course discusses the relative advantages and disadvantages of e-mail broadcast solutions, including how to manage your e-mail broadcasts more effectively and the benefit tradeoffs available with today’s e-mail broadcast solutions. Students learn about the steps required to set up e-mail campaigns using these solutions and whether an e-mail broadcast solution is right for your company.......

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Success in direct marketing requires building and measuring the key statistics and variables that affect sales and profit. In this seminar, students learn how to calculate and use all the basic direct marketing critical measures, including response rates, cost/order, break-even analysis, ROI measures, and lifetime value estimation. The process for building an integrated management system, start......

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As a business evolves, so do the complexities and problems faced in producing sales opportunities for direct and indirect sales channels. In this seminar, students learn how to improve the quantity and quality of leads that are generated, developed, and converted to reach all sales targets. Instruction covers how to combine multiple tools and tactics to increase business-to-business response ra......

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The first thing that draws a customer to your marketing or advertising message is the visual element. In this seminar, students learn the secrets to the world’s most successful ads, collateral, and direct mail. Instruction includes the solid rules and guidelines to success across all media, including e-mail and the Web. The seminar also covers how to objectively assess whether your company......

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