Marketing Training Courses and Workshops
School(s) providing training of Marketing Skills and Management

Marketing Products and Services
Course Format: Classroom
School/Trainer: Australian Institute of Management Qld & NT [>>]
Training Center(s)/Venue(s): Brisbane, Gold Coast, Australia

Marketing can be complex but is an essential requirement for any business. Where basic marketing is required for a single or small range of products, an understanding of the key principles can be invaluable. The content and activities in this program will enable participants to plan and implement simple marketing activities for their product or services. Content Why market? What is ......

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Marketing is a diverse and sophisticated discipline. This program provides underpinning theory that enables participants to further develop their marketing expertise. It is especially recommended for those holding or seeking senior or general management positions who require knowledge of the role of marketing in an organisation without being functionally responsible for it. Content Introd......

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There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analysing and defining a target market and planning and implementing marketing strategies. Content The marketing con......

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This program explores topics such as communicating marketing plans to others, coordinating promotional and sales activities, monitoring campaign progress, changing tactics and reviewing marketing plan effectiveness. The program will ensure participants possess the skills necessary to turn a conceptual plan into day-to-day marketing activities. Content Prioritising marketing strategies ......

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Marketing audits are an essential activity for organisations to perform on a regular basis to determine what market or markets they are in, who their customers are and what marketing activities are being performed and with what results. A marketing audit is an input to marketing and strategic planning. Content The role marketing planning plays in an organisation’s planning cycle Dete......

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Relationship building and effective account management form the basis for a successful sales strategy in an organisation. This program focuses on ways to build sales, retain business and increase referrals through the effective servicing and management of one-on-one relationships with clients. The interpersonal aspects of developing mutually beneficial relationships are covered with reference t......

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This course covers the entire product lifecycle and is designed to turn product managers and product marketers into experts in just four days. Includes certification exams, product manager’,s toolkit and more. ...

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In the age of Web 2.0, traditional forms of marketing are of diminishing effectiveness. Savvy small to medium enterprises are leveraging the power and value of viral marketing �an information exchange about quality experiences among friends. Join one of Queensland’s leading marketers who will draw on the latest research to explore what viral marketing is, what it costs, how it works and five w......

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This program helps participants to develop skills in identifying new marketing opportunities, monitoring when market changes occur, adjusting appropriately to those changes and creating an implementation plan in a way that continues progress. Content Researching potential new markets Exploring innovative approaches and creative ideas for their business potential Assessing the impact of e......

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The use of various forms of media to communicate marketing strategy can prove an expensive investment. This program explores marketing communication options that will maximise returns on communication investments. Content Key elements of marketing: product, price, promotion and place/distribution The role of advertising, sales promotion, public relations and publicity within the marketing......

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