Marketing Training Courses and Workshops
School(s) providing training of Marketing Skills and Management

Market Profiling
Course Format: Classroom
School/Trainer: Australian Institute of Management SA [>>]
Training Center(s)/Venue(s): Adelaide, Australia

This program teaches participants how to investigate the market, select and profile market segments, and establish strategies and implementation tactics. Content Identify criteria to segment the market in accordance with the marketing plan Research and assess information for profiling the market Use profiling information to segment the market Select appropriate marketing strategies Pro......

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This program provides participants with an understanding of critical marketing activities and framework for achieving company goals and improved profits. Participants are introduced to key marketing tools to identify customer needs and develop market plans and products. Content Introduction to the formal framework of marketing Your marketing tools Key philosophies of marketing The mark......

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This program covers topics such as communicating marketing plans to others, coordinating promotional and sales activities, monitoring rogress, making required corrections and reviewing marketing plan effectiveness. The program will ensure participants possess the skills necessary to turn a conceptual plan into day-to-day operational activities. Content Prioritising marketing strategies I......

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This program is designed to provide participants with a sound understanding of the key elements of marketing and a framework for marketing planning. Content The marketing concept Identifying market trends and developments Quantitative and qualitative market information Approaches for determining the market for a product/service The marketing mix: product, price, place, promotion, peopl......

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Relationship building and effective account management form the basis for a successful sales strategy in an organisation. This program focuses on ways to build sales, retain business and increase referrals through the effective servicing and management of one-on-one relationships with clients, to maximise return to business. Content Defining client relationships - both good and bad The lo......

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This program looks beyond marketing in its traditional sense and focuses on providing participants with an extensive exposure to marketing discipline and strategic dimensions of the enterprise in today’s rapidly changing environment. This program encourages participants to identify, develop and implement strategies which will enhance their organisation’s effectiveness in the marketplace. Part......

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The cliché of ‘It’s not what you know, but who you know�is never more important than in the business world. The capacity to build a strong network of relationships has many benefits: grow the business, build customer loyalty, increase the information flow and keep on top of industry trends. Content Benefits to you and your organisation of knowing who you know What networks do you need? ......

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Organisations in both the private and public sectors know that communicating effectively with their target audiences is critical. This highly practical course introduces the fundamental concepts of marketing communications. It explores the promotional mix of advertising, direct marketing, public relations, sales promotion and internet marketing. You will learn how to develop marketing com......

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A good marketing strategy is crucial to the success of your business. This course is designed to enable practising managers, who are not marketing specialists, to develop a working familiarity with key marketing concepts and contemporary issues and techniques that are relevant to their needs. It will provide you with the understanding needed to make strategic marketing decisions. Content Ma......

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This introductory course provides a practical framework to help participants create effective marketing plans that deliver results. Participants are introduced to the key analysis and planning tools that will enable them to identify their customers�needs and deliver value. Content Key philosophies of marketing Brand management Products and services Pricing strategy Distribution str......

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