Public Relations Training Courses and Workshops
School(s) providing training of

Planning and managing PR campaigns Workshop
Course Format: Classroom
School/Trainer: Pinnacle PR Ltd. [>>]
Training Center(s)/Venue(s): London, United Kingdom

This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans. Topics include strategy best practice models; the campaign planning process; defining objectives, audiences stakeholders and tactics; campaign execution, monitorin......

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Strong media insight and effective pitching skills are essential to persuade and inspire journalists to write or broadcast about your PR story idea. This course will help you master a key PR role �creating effective pitches that engage journalists and drive positive coverage for your company or client. Topics include thinking like a journalist, understanding news cycles and deadlines, choos......

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This course encompasses everything that modern PR professionals need to know to operate effectively in the digital age. Topics include understanding the new communications landscape of “Web 2.0� what opportunities and dangers it brings for PR, understanding all the key new technologies from blogs and RSS to communities and forums; identifying who to monitor; understanding how to engage with bl......

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This one-day course is designed for PR professionals needing to coordinate communications across a number of countries for an international organisation or an international campaign. ...

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This course comprises the core principles of internal communications theory and the latest best practice in applying internal communications tools. It specifically considers effective internal communications during crises and change management programmes....

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This course covers the crucial but often neglected function of evaluating the impact of PR activities in order to measure variables like what coverage was generated, how well messages were received, and which tactics worked. Topics include principles of modern evaluation, techniques and technologies to measure success, building evaluation into strategic PR planning, measuring media and non-medi......

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This course delivers insight into the latest ideas and practices in the fields of social responsibility and sustainability, and in particular the role of good communications, dialogue and cooperation in this important and sensitive field. Topics include corporate citizenship, corporate community involvement, “triple bottom line�thinking (financial, environmental and social responsibility), ......

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This course complements the core Corporate Social Responsibility course by going into greater detail on two of the most important pillars of CSR: Community Involvement and Employee Volunteering. Topics include leveraging community involvement to maximise both social and organisational benefits, employee volunteering as a strategic Human Resources tool, and tools for motivating, activating and i......

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This course teaches communications professionals how to anticipate, plan, train and prepare well in advance of any negative event in order to contain and reverse negative publicity by reacting effectively to a breaking news crisis that threatens their organisation’s reputation. Topics include understanding the origin and dynamics of crises, risk assessment, crisis planning, preparing spokesp......

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This course builds the creativity that is essential to results in PR, through a combination of structured idea generation activities and inspirational workshops and activities. Topics include effective brainstorming, matching creativity to messages, brands and results; selecting creative tactics; and sustaining creativity. Training consists of incisive briefings from experienced PR profes......

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Facts: We serve the schools and students around the world. Major visitors come from India, United States, United Kingdom, Canada, Australia, Philippines, Malaysia, Singapore and South Africa.