Public Relations Training Courses and Workshops
School(s) providing training of

Writing for PR Workshop
Course Format: Classroom
School/Trainer: Pinnacle PR Ltd. [>>]
Training Center(s)/Venue(s): London, United Kingdom

This results-oriented writing course is tailored to the specific needs of PR professionals and our specialist forms of writing, from press releases and case studies to opinion editorials and by-line features. Topics include getting the message right in copy, adapting style and content for audiences, choosing strong angles, quotes, clarity and brevity, tone, structure, editing and avoiding co......

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Writing for public speaking is in some ways highly specialised: crafting natural spoken language for another person’s individual style. It also shares many aspects of general PR writing: engaging attention and conveying messages convincingly. This course draws together all these strands in. Course content Determining messages and objectives Tailoring speeches for audiences Structuring a......

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This practical course is designed to get you writing powerful press releases quickly and instinctively. Topics include news values, concise and direct writing, headlines, structure, format, flow, distribution, follow-up and use of quotations. Training consists of incisive briefings from experienced PR professionals, workshops and individual coaching to build practical skills. ...

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In order to keep accounts and build long-term client relationships, PR agencies need to maintain their creativity �not just at the start or for particular projects �but also day-in, day-out, all year round. Your clients are bombarded by speculative and opportunistic approaches from other agencies who would love to steal your business. Ensuring your team are always being as creative as possibl......

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This course instils the commercial business skills that PR professionals need to ensure that your bottom line grows in tandem withy your client list. Topics include negotiating skills, procurement, contracting, team dynamics, terms, cross-selling, management of time, margins and overheads, reviews and evaluation. Training consists of incisive briefings from experienced PR professionals, c......

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This one-day course is designed specifically for those people required to direct and co-ordinate communications across a number of geographies for an international organisation, as part of an ongoing account or a specific international campaign. Topics include differing PR and media landscapes around the world, applying and adapting strategies and tactics across borders, coordinating multiple a......

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Maintaining client satisfaction is the lifeblood of successful PR agencies. This course focuses on developing skills and systems that are essential to keep clients happy and build productive and profitable long-term relationships. Topics include building and maintaining teams, client buy-in and engagement, trust, confidence, drive, morale, and evaluation. Training consists of incisive briefings......

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This intensive two-day course is essential for anyone working in PR. Without a clearly defined strategy, PR will fail. This course teaches communications professionals how to create effective PR strategies with realistic and appropriate objectives which are aligned with the organisation’s business objectives. Course content 1: developing a PR strategy · Aligning communications with bu......

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Identifying, understanding, listening and talking to all the key stakeholders who influence and affect your organisation is an important step, and an essential precursor to engaging with them. Delegates will learn how to develop strategies that will enable you to establish and build constructive relationships with diverse audiences, through a series of practical workshops and trainer insights....

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This practical course covers the special skills and insights that official spokespeople need to represent their organisation effectively, or refine their spokesperson abilities. Topics include effectively angling a news agenda, responding to enquiries, handling bad news, managing relationships, presentation and speaking skills at media events, facilitating press conferences, and managing a pres......

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