Public Relations Training Courses and Workshops
School(s) providing training of

Advanced public relations strategy Workshop
Course Format: Classroom
School/Trainer: Pinnacle PR Ltd. [>>]
Training Center(s)/Venue(s): London, United Kingdom

This course enables PR professionals to rise to the challenge of creating and managing increasingly complex and sensitive PR strategies and campaigns, working alongside senior management. Topics include incorporating PR strategy effectively within overall organisational strategies, working with other services and securing support, assimilating research about stakeholders and operating environme......

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This one-week master-class is designed for senior PR practitioners to learn the latest thinking and advanced techniques from some of PR’s leading experts. Topics include international PR, representing PR at board level, crisis and issues management, top-level media relations, stakeholder engagement, public affairs, communicating corporate responsibility, and senior PR strategy. Training consist......

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Expect a detailed grounding in media and non-media event management techniques from Pinnacle’s seasoned event organisers and managers. Participants receive a thorough training manual to help them run smooth and successful events. Course content Event management and protocol Developing event themes and content Sourcing venues Negotiating with third-party suppliers Managing speakers ......

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This course teaches communications professionals how to create effective PR strategies with defined and achievable objectives, and translate these strategies into specific and practical PR plans. Topics include the strategy and planning process, defining audiences, objectives and messages, tactic selection, monitoring and evaluation, harmonisation of PR strategy with overall strategic object......

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This course gives PR professionals practical skills and fundamental insights into how to work with the media, build trust and relationships, and generate positive media coverage from this key aspect of public relations. Topics include understanding the media landscape, news values, cycles and dynamics, journalist psychology and motivation, developing creative news angles and pitching stories......

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Starting out in PR, it is important to understand the full range of tools and tactics available, and the ideas that link them together in strategies that generate results. This course is a thorough grounding the fundamental ideas, tools and tactics of effective PR for all kinds of companies and organisations. Course content The core ideas behind modern PR What is PR? How does it work? W......

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This course is for all people whose job involves organising events with a PR or publicity implications. It is designed to convey the skills, experience, knowledge and tricks of the trade that make the difference between success and failure for PR events. Topics include event management and protocol, developing themes and content, venue sourcing and liaison, supplier negotiation, media events, a......

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This course teaches the fundamental skills and principles that are critical to delivering results in a PR role, pitched at a suitably high level for people who are already advanced in their careers. It is aimed at people who are too senior for a generic introduction to PR course aimed at junior beginners. Course content Role of the press office How to create effective and powerful message......

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This comprehensive course covers public relations and communication as it is applied in business today and provide the mandatory frameworks that need to be mastered and take you to the leading edge of professional practice. PR’s role in integrated communication campaigns, marketing and reputational management will also be covered. You will gain PR tools and templates that you can immediate......

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PR is fast becoming one of the most valuable management tools in the region. Effective PR is a vital ingredient for many businesses, reflected in the growing investment in this activity (a growth of 32%, from $2.3 billion to $3 billion in one year in the USA). Whether it realizes it or not, any business is already engaged in PR activities one way or another, with a concrete contribution to ......

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Facts: We serve the schools and students around the world. Major visitors come from India, United States, United Kingdom, Canada, Australia, Philippines, Malaysia, Singapore and South Africa.