Public Relations Training Courses and Workshops
School(s) providing training of

Strategic PR skills
Course Format: Classroom
School/Trainer: Pinnacle PR Brussels [>>]
Training Center(s)/Venue(s): Brussels, Belgium

This intensive two-day course is essential for anyone working in PR. Without a clearly defined strategy, PR will fail. This course teaches communications professionals how to create effective PR strategies with realistic and appropriate objectives which are aligned with the organisation’s business objectives. Course content 1: developing a PR strategy · Aligning communications with bu......

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Identifying, understanding, listening and talking to all the key stakeholders who influence and affect your organisation is an important step, and an essential precursor to engaging with them. Delegates will learn how to develop strategies that will enable you to establish and build constructive relationships with diverse audiences, through a series of practical workshops and trainer insights....

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This practical course covers the special skills and insights that official spokespeople need to represent their organisation effectively, or refine their spokesperson abilities. Topics include effectively angling a news agenda, responding to enquiries, handling bad news, managing relationships, presentation and speaking skills at media events, facilitating press conferences, and managing a pres......

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Understanding of correct protocol and etiquette is as important to modern international business as it is to the world of diplomacy and affairs of state. This course instils knowledge of customs and expectations for standards of behaviour across a full range of formal and informal encounters in many cultures and situations. Topics include conventions of official interaction, collective pe......

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This course teaches communications professionals how to plan a PR campaign and create effective PR strategies with defined and achievable objectives, and then how to translate these strategies into specific and practical PR plans. Topics include strategy best practice models; the campaign planning process; defining objectives, audiences stakeholders and tactics; campaign execution, monitorin......

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Strong media insight and effective pitching skills are essential to persuade and inspire journalists to write or broadcast about your PR story idea. This course will help you master a key PR role �creating effective pitches that engage journalists and drive positive coverage for your company or client. Topics include thinking like a journalist, understanding news cycles and deadlines, choos......

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This course encompasses everything that modern PR professionals need to know to operate effectively in the digital age. Topics include understanding the new communications landscape of “Web 2.0� what opportunities and dangers it brings for PR, understanding all the key new technologies from blogs and RSS to communities and forums; identifying who to monitor; understanding how to engage with bl......

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This one-day course is designed for PR professionals needing to coordinate communications across a number of countries for an international organisation or an international campaign. ...

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This course comprises the core principles of internal communications theory and the latest best practice in applying internal communications tools. It specifically considers effective internal communications during crises and change management programmes....

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This course covers the crucial but often neglected function of evaluating the impact of PR activities in order to measure variables like what coverage was generated, how well messages were received, and which tactics worked. Topics include principles of modern evaluation, techniques and technologies to measure success, building evaluation into strategic PR planning, measuring media and non-medi......

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